Leading design agency Mayday London has unveiled beautiful new packaging designs to launch a range of handpicked artisan teas from Africa, called ONE ACRE for ethical drinks specialist CAFÉDIRECT.
One Acre is launching nationwide into Tesco stores on 17th February.
Commercial Director Nicola Pearson says
‘We are delighted to be releasing One Acre under the CAFEDIRECT brand. Mayday have created a beautiful range for us with One Acre, with stunning pack designs that perfectly capture the character of each of these artisan teas. From the uplifting Ugandan Ruwenzori Mountains tea to the full-bodied Kenyan tea and the wonderfully zesty Rwandan tea our small teagarden producers will now have a compelling presence on shelf in UK supermarkets. Mayday’s designs underline our commitment to getting the best possible deal for small passionate, independent growers around the world.’
Mayday were responsible for the brand positioning, naming and packaging design for One Acre, which reflects the individual small tea gardens in Rwanda, Kenya and Uganda where these exceptional teas have been grown for generations by expert producers, on land no bigger than one acre.
Using a fresh, bold colour palette, the designs feature intricate, hand-drawn illustrations by Kate Forester and beautifully crafted product stories that tell the story of each particular variant, from the small holding where the leaf is grown to the delicate taste of the freshly brewed cuppa.
The existing range of CAFÉDIRECT teas available already in UK supermarkets has also been redesigned to keep pace with consumer expectations and a new Mayday designed Gold Tea variant will also be launched this month.