Jack Daniel’s
Packaging / Structure

Turning an iconic brand into an irresistible gift. We were asked to deliver a ‘Best in class’ gift pack, creating excitement and re-appraisal of the Jack Daniel’s brand. The execution is a contemporary twist on a classic icon. The stylish design re-interprets the familiar Jack Daniel’s story – the iconic bottle shape and the classic typography are all balanced in a beautifully crafted, luxury gift pack.

‘Persuading the consumer to reappraise a brand with the iconicity of Jack Daniel’s requires both creative pedigree and sensitivity. Mayday rose to the task handsomely on both counts.’
Mike Issac – Global Director, Brown Forman

Jack Daniel’s
Packaging / Structure

Continuing to deliver ‘Best in class’ gift packaging, maintaining the excitement and re-appraisal of the JD brand. With a take up of 1.5 million units in Europe alone, one of the most popular in Brown Formans history.

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