RDA Organic
Brand Identity / Packaging / Structure

A single minded brand mark for a start-up organic drinks company. Proudly the only 100% organic juice that delivers your recommended daily allowance of fruit. Nice and simple. Sales increase of 140% year on year to become the UK’s fastest growing organic smoothie brand within 12 months of launch. New listings won in Selfridges, Boots and 500 Waitrose stores.

‘RDA was voted the UK’s best organic soft drink. We recognized that without a strong brand and Mayday’s skills, we would never have achieved this exponential growth.’

Patrick O’Flaherty – Managing Director, RDA Organic

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