Tesco – Chokablok
NPD / Structure / Packaging / Copywriting

An open brief to create an ice-cream proposition to compete with the likes of Ben & Jerry’s and Häagen Dazs. We developed a strong proposition – ice-cream ‘chock’ full of the best ingredients, clearly supported through name, graphics and structure for a distinctive brand look that went on to shake up the sector.

‘Chokablok is our most successful venture brand to date and huge credit for this goes to Mayday. They created a very flexible brand, enabling us to reach across a number of sectors.’

Bob Robbins – Chief Operating Officer, Tesco
Chokablok
Brand Stretch – Confectionery
Chokablok
Brand Stretch – Seasonal Confectionery

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