Leading design agency Mayday London has today unveiled a distinctive and memorable new brand identity and revitalized packaging design for Daymer Bay drinks – a range of naturally flavoured iced teas.

The new designs are launching in Waitrose in the UK on February 8th 2016 and in retailers across the UK.

Mayday were tasked to give Daymer Bay a unique voice in the iced tea category that would give them strong standout and clear differentiation.

The new packaging designs capture the vitality of Daymer Bay with fruity, bright, beach inspired illustrations that shout refreshment, and a handcrafted logotype that gives the brand a laid back, easy surfer style.

They are designed to appeal to health conscious, active consumers, who care about what they eat and drink, but don’t take life too seriously.

The new Mayday design style will be rolled out across all packs, a new website, brand collateral and camper van distribution vehicles over the coming weeks.

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