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Chock full of impact & taste

Tesco

An open brief to create an ice-cream ‘venture brand’ proposition to compete with the likes of Ben & Jerry’s and Häagen Dazs. We developed a strong proposition – ice-cream ‘chock’ full of the best ingredients, clearly supported through name, graphics and structure for a distinctive brand look that went on to shake up the sector.

 

Naming / Brand Positioning / Structure / Packaging / Copywriting

Chokablok is our most successful venture brand to date and huge credit for this goes to Mayday

Bob Robbins - COO

If you’d like us to make a difference to your brand, we’d love to get to know you.

hello@maydaylondon.com

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